Capture Trending News & Insights: What are the current standout trends and news in our industry that have the potential to impact our business or audience? Please take a few minutes to identify and capture these trends.
Pulse Frequency: Weekly or Bi-weekly
Capture Unique POVs or Insights for {Insert Topic}: I’m crafting a piece on [topic] and would love to get your take as an SME. Could you please share your insights on [specific aspect] when you get a chance?
Pulse Frequency: One-Off
Competitor Analysis: Are there any notable strategies or types of content that our competitors are using effectively? How can we differentiate ourselves while also learning from their successes?
Pulse Frequency: Quarterly
Data-Driven: Based on the data and metrics from our past content and campaigns, are there any particular types of content or tactics that have performed especially well or that have underperformed? How can we optimize our strategy accordingly?
Pulse Frequency: Bi-weekly, Monthly, or Quarterly
Reflection: Please take a moment to reflect on our content strategy from the past week: What’s working, what could use improvement, and have you encountered any roadblocks?
Pulse Frequency: Weekly or Bi-weekly
Objections Encountered: What are the most frequent objections or concerns raised by prospects that seem to stall the sales process or prevent them from moving forward? How could we create content that addresses and alleviates these objections?
Pulse Frequency: Bi-weekly or One-Time, or Quarterly
Customer Pain Points: What are currently the most common pain points and challenges that our prospects and customers are facing when you speak with them?
Pulse Frequency: Weekly or Bi-weekly
Sales Conversations Insights: Are there any recurring themes or questions that come up in your sales conversations that we could address through content, such as blog posts or FAQs?
Pulse Frequency: Weekly or Bi-weekly
Success Stories and Use Cases: Do you have any client success stories or specific use cases that we could turn into case studies or testimonial videos, showcasing how our SaaS product helped solve a client’s problem?
Pulse Frequency: Quarterly
Product Features and Benefits: What features or benefits of our SaaS product do you find the most effective in engaging prospects?
Pulse Frequency: Quarterly
Sales Collateral Needs: Is there any sales collateral or material you feel would be beneficial to have during your conversations with prospects (e.g. product comparison sheets, industry trend reports)?
Pulse Frequency: Quarterly
Recent Customer Issues: What have been the most prominent issues that customers have contacted you about in the last two weeks? Are there any emerging patterns or new concerns that we should be aware of and address through our content or support resources?
Pulse Frequency: Weekly or Bi-weekly
Post-Sale Support Questions: What are the most common questions or issues that new customers encounter after making a purchase?
Pulse Frequency: Bi-weekly, Monthly or Quarterly
Product Misconceptions: Are there any recent misconceptions or misunderstandings about our product that you encounter regularly in conversations or support tickets? How can content help clarify these misconceptions?
Pulse Frequency: Quarterly
Reviews and Feedback: Are there instances where customers have provided positive feedback or shared success stories that we can leverage in our marketing?
Pulse Frequency: Weekly, Bi-weekly or Monthly
Focus Themes for the Quarter: What are the top themes or areas of focus you believe we should prioritize in our content this quarter?
Pulse Frequency: Monthly or Quarterly
Leadership Insights and Expertise: As leaders in the organization, your insights and experiences are invaluable. Would you be open to participating in content pieces, such as interviews, op-eds, or podcasts, that share your perspectives on industry trends, leadership, and our company’s role in the evolving market? What topics would you be passionate about discussing?”
Pulse Frequency: Quarterly or monthly
Latest Industry Trends and Insights: As a thought leader in our space, what emerging trends or industry developments have caught your attention?
Pulse Frequency: Bi-weekly, Monthly, or Quarterly
Unique Product Applications: From your vantage point, are there any novel or unconventional ways that customers or businesses could use our product to solve problems or capitalize on opportunities? How can we create content that explores and showcases these unique applications?
Pulse Frequency: Quarterly
Thought Leadership Content Collaboration: Would you be interested in collaborating on thought leadership content this month (or quarter), such as a blog series, webinars, or whitepapers, to share your insights and expertise with our audience? What topics or themes do you believe would resonate most with our target market?
Pulse Frequency: Monthly, or Quarterly
What’s the difference between this and sending a team a survey through a Google Form?
Sure, Google Forms might seem like the quick fix for team surveys, but they often fall short on engaging your team and digging deep into insights. The truth is, these forms can get lost in the shuffle, overlooked more often than not.
ContentPulse is not just about creating surveys; it’s about transforming them into a dynamic conversation with your team. ContentPulse brings your surveys to life, ensuring they’re seen and responded to through regular, friendly nudges. With AI integration, it doesn’t just collect answers; it helps you expand on the ideas shared, turning insights into actionable content ideas.
But here’s the real game-changer: ContentPulse doubles as your idea hub. Every response is organized into a single feed, making it easy to track, ideate, and comment on insights. Want to show appreciation or dig deeper? Commenting directly on submissions fosters a two-way dialogue, enriching your content development process further.
So, while Google Forms might help you collect data, ContentPulse is about building a collaborative ecosystem where insights are not only gathered but nurtured and grown. It’s about keeping all your insights in one place, easy to manage, and even easier to act upon.
Do I have to create accounts for my recipients?
Nope, there’s no need to go through the hassle of creating separate accounts for each of your recipients. All you need to do is pop their email addresses into ContentPulse and link them to a Pulse Survey. From there, ContentPulse takes the wheel and keeps track of everything for you. Easy peasy!
How are pulse surveys delivered to my teammates?
Right now, we’re zipping the surveys straight to your teammates’ inboxes. In the future we’ll add integrations for slack, teams and even google chrome.
How frequently are pulse surveys delivered?
You can send a recurring pulse survey (weekly or bi-weekly), or you can send a one-time pulse survey manually.
Can I control the pulse survey questions?
Absolutely! You’re the master of your survey universe. You get to call all the shots when it comes to your pulse survey questions.
How can I view responses?
Every single response lands back in ContentPulse. Here, you can scan through a neatly organized list of responses, see who’s been sharing their thoughts, and even comment back.
How exactly do you use AI?
In this first version of ContentPulse, we’ve programmed AI to transform a response into a shiny new content idea. It’s like having your own personal idea generator, saving you tons of time on brainstorming and helping you uncover fresh content angles. And trust me, we’re just warming up – there’s a lot more AI magic on the horizon!
I have more questions, who do I contact?
You can reach me at john@contentpulse.ai
Built for content marketers, by content marketers.
